Businesses are always looking for ways to advertise their products, services, events, and special sales. The effective methods vary among the businesses and industries so there is no right way that works for everyone. If you are looking into billboards for advertising, you want to consider both the advantages and disadvantages of the prospect. There are several things to think through before you move forward.
Advantage 1: People Will See It
Billboards usually sit along highways and busy streets so it’s a sure thing that people will see your advertising. Unlike commercials and magazine ads, people can’t turn the channel or flip the page. Your ad will get noticed, whether people want to see it or not! Many people travel the same route over and over again as they commute to and from work and other locations. Your billboards will be seen regularly by the same people, which will likely make the message stick in their minds.
Advantage 2: Placement Options
When it comes to where you should place your billboards, you have the option of placing them in certain locations, depending on where you think they will have the most impact. This is a huge advantage because when you have a business located off a certain exit, you can put a billboard up near that exit to entice people over to your business. You will also want to use billboards where reaching people is harder so you can increase your visibility overall. You get to choose where the ads go based on your audience and those you want to reach.
Disadvantage 1: Brief Messages
Though there are many advantages to using billboards, there are difficult obstacles you’ll have to consider. You need a short message up on the billboards in order for people to soak them in. People only see billboards for a few seconds so you have to have an image and a short text. It’s hard to read and drive all at once so the print has to be large and easy to read. This can be hard for certain businesses, but if done right, it can actually work to your advantage.
Disadvantage 2: Long-Term Commitment
Billboards are often contracts that mean they are going to be up for a certain length of time. It’s hard for companies to change billboard ads constantly so they get businesses that can cover the billboards for a certain number of months. If you want to change your ad campaign constantly, billboards might not be the best option for you. But if you have a message you want to keep around for awhile, it’s a great option.
Contact Ace Advertising
If you want to move forward with billboards for your business, or if you have questions about the options, contact Ace Advertising for help. When it comes to signs of any kind, we’re the experts in design, installation, and repair. We’re happy to help you get the results you want from your billboards.